This is the 5th instalment of the Wave5 study that tracks social media behaviour, consumer uptake and trends. This special edition incorporates 10 markets from the MENA markets.
Headline – MENA markets are no longer laggards when it comes to social media activities and in many cases are at par and/or even ahead of the global trends.
Have a look. (UM’s Wave 5 is the worlds largest, continuous social media tracker conducted by a media agency globally)