UM’s Wave5: The Socialisation of Brands (MENA edition)

This is the 5th instalment of the Wave5 study that tracks social media behaviour, consumer uptake and trends. This special edition incorporates 10 markets from the MENA markets.

Headline – MENA markets are no longer laggards when it comes to social media activities and in many cases are at par and/or even ahead of the global trends.

Have a look. (UM’s Wave 5 is the worlds largest, continuous social media tracker conducted by a media agency globally)


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